Job Description
The Bouqs is looking for a dynamic Search Marketing Manager to join our team! As the Search Marketing Manager, you will own all SEM campaigns, product feeds, and assist with other paid media efforts in order to drive orders and growth and meet daily and monthly performance goals. This team member oversees the paid search budget, will surface opportunities and innovation for search and keyword trends to drive marketing initiatives in Search and other marketing channels as needed. This team member will report into the Sr. Director of Performance Marketing.
Responsibilities:
Own all paid search accounts (Google, Shopping, Bing, etc) - structure, build, budgets, and performance
Maintain product feeds for Goggle shopping and all other marketing channels.
Provide general guidance on strategy and planning for other acquisition and awareness platforms
Complete and present budget and performance projections
Develop robust test & learn initiatives for copy, landing pages, bidding strategies, audiences, and more
Utilize multiple data sources to evaluate paid media performance and drive key optimizations
Translate data to understand current performance and derive clear, actionable insights
Work closely with Creative, Brand, Product, Engineering, and Merchandising teams to enhance paid optimization efforts
Research and determine growth opportunities by analyzing keyword trends, gap analysis, and competitive insights
Provide a feedback loop by sharing applicable learnings to broader team and partners
Manage vendor and agency relationships
Find and test new marketing channels and tactics
Stay up to date on marketing team subject matter expert on marketing technology integrations with various platforms such as Google Ads, Google Merchant Center, Google Analytics, Feedonomics, and Funnel.IO
Qualifications:
4+ years of e-commerce experience (PPC/SEM) using Google Ads and Microsoft ads
Bachelor's degree
Knowledgeable in paid media channels outside of Google and Bing ads
Experience managing large scale campaigns and optimizing towards different bidding strategies - tCPA, CPC, tROAS
Highly proficient in Excel - comfortable dissecting large data sets (site-side and platform)
Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights in an easily digestible format
Customer-focused and hyper-analytical, with a positive, entrepreneurial spirit
Compensation & Perks:
Competitive Base Salary Range of $95,000.00 - $115,000.00 USD + Equity Package
Health, Dental & Vision with 100% employee coverage
401k Matching
Three Weeks Paid Vacation
Discounts on The World's Best Flowers (obviously!)
The Bouqs
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