Job Description

Job Description

Job Description

Description:

Associate Media Planners will grow personally and professionally through exposure to colleagues, clients, and projects that support a broad range of initiatives. This role is responsible for identifying media opportunities that are suited to advertise client brands, products, services or issues. Working closely with the paid media team, the associate media planner uses research tools to develop strategically sound recommendations that maximize the impact of advertising campaigns across various media platforms, including digital, broadcast and out-of-home channels. A strong interest in paid media, an analytical mindset and strong written and oral communication skills are keys to success in this role.

Responsibilities:

• Work on several projects simultaneously, often for several different clients/campaigns.
• Compile relevant audience research to inform client-paid media plans.
• Draft recommendations for paid media placements.
• Act as a point of contact for media partners.
• Develop a thorough understanding of creative requirements for paid media placements.
• Secure creative asset specs from media partners and share them with project management and creative times.
• Provide creative instructions and assets to project management and creative team.
• Coordinate with creative, project management, and client services teams to fulfill media assets and traffic to Ad Ops for delivery to media partners.
• Compile measurement and KPI tracking reports for campaigns, as appropriate.
• Coordinate with the paid media team tracking for reporting and pacing.
• Learn and accurately use digital tools leveraged by the paid media department, including Strata (Flywheel).

• 1+ years of experience (including internships) and a bachelor’s degree in communications or a related field.
• Excellent interpersonal and communication skills
• Strong research skills and demonstrated resourcefulness
• Works well in a team
• Highly organized, ability to prioritize work assignments, strong attention to detail and ability to handle multiple tasks simultaneously
• Familiarity with social media platforms and the ability to learn new digital tools quickly
• Ability to be flexible and adapt/respond to requests?as they arise
• Proficiency with Microsoft Office packages, including Word, PowerPoint, and Excel. Expanded knowledge and experience with other Microsoft Office applications, including Outlook and Teams, is a plus.

About Stratacomm:

Stratacomm is an independently owned, full-service strategic communications agency that helps clients raise awareness, enhance reputation, shape policy and build market share. With offices in Washington, D.C. and Detroit, in recent years, Stratacomm has been named one of Washingtonian’s 50 Great Places to Work, one of PR News’ Top Places to Work in PR and one of Metro Detroit’s Best and Brightest Companies to Work For.

Stratacomm offers a best-in-class workplace culture, competitive benefits including 401(k) matching, medical, vision, dental insurance, Open PTO, paid parental leave, and a Remote-First work policy. Employees responded with 100% agreement to the statement “Stratacomm is a great place to work.

Stratacomm is committed to a policy of equal opportunity for all persons and does not discriminate based on race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, or veteran status in employment. As a client service organization, we ask a lot from our people, but in return, we offer an inclusive, collaborative workplace with a highly competitive compensation and benefits package. People enjoy the opportunity to grow personally and professionally and are recognized and rewarded for daily bringing their best efforts forward.

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