Job Description

Title: ABM and Marketing Automation Manager Location: Regional, Northeastern Area (Hybrid, two days onsite) Employment Type: Full-Time/Perm Description:

• The ABM and Marketing Automation Manager is responsible for planning, developing, and executing account-based marketing and marketing automation initiatives.
• This role serves as a key strategic advisor to the Digital team and collaborates with cross-functional teams to optimize digital marketing campaigns.
• The position involves implementing and managing digital strategies, administering marketing platforms, and enhancing marketing automation technologies.
• Additionally, the Manager will provide mentorship, ensure governance of marketing systems, and support the organization's marketing and communications strategies.

Primary Responsibilities:

• Act as an expert user and administrator for marketing automation and account-based marketing platforms.
• Manage and maintain enhancements, governance, and platform maintenance.
• Lead workstreams for new marketing technology projects and system implementation.
• Design, implement, and analyze marketing campaigns, identifying opportunities for workflow and lead optimization.
• Develop and execute marketing campaigns, configure user groups, and generate reports.
• Conduct training for new users and facilitate the use of platform features.
• Segment and target audiences based on organizational data.
• Collaborate with teams and agencies to create and support digital marketing efforts.
• Maintain a campaign calendar to track and coordinate marketing initiatives.
• Mentor team members and guide marketing automation and ABM strategies.
• Provide updates to senior management regarding projects and system governance.

Required Skills:

• Minimum of five years of experience in digital marketing, focusing on automation and account-based marketing.
• Proficient in various digital marketing platforms and technology solutions.
• Strong understanding of digital channels, marketing technology applications, and privacy regulations.
• Skilled in data analysis, lead generation, and campaign optimization.
• Excellent communication skills, both written and oral.
• Proficiency in standard office software (Word, Excel, PowerPoint, Outlook).

Desired Skills:

• Certification in account-based marketing or marketing automation platforms.
• Familiarity with content management systems (CMS) and audience persona development.
• Knowledge of privacy regulations impacting marketing technologies.

Education: • Bachelor's Degree required. Compensation: Pay Range:$91000-$130000 Benefits: Learn more about our benefits offerings here: EEO Statement: Learn more about our EEO policy here: #LI-NG1 Mitchell Martin

Job Tags

Permanent employment, Full time,

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